Chapter 4 PR Agency is a part of Chapter 4 Group that is present across Central and Southeast Europe as the exclusive affiliate of the leading global PR and communication network Burson-Marsteller. Our strategic apparoach to communications and innovative projects we create for the clients, strengthen their corporate and brand reputations. We provide the clients with counsel, development and implementation of communication plans that include a specter of services focused on their stakeholders. By providing...
  • ZAŠTO ĆU SE VRATITI NA SPARK.ME KONFERENCIJU
    29.05.2019
    Godinama svakog maja pratim na Twitteru priču o Spark.me kao neverovatnoj konferenciji sa sjajnim predavačima, dobrom energijom, divnom publikom. Da je to spoj znanja i iskustava velikih svetskih imena iz različitih...
  • PR AGENCIJA – ODGOVORI NA PET ČESTIH PITANJA
    17.05.2019
    Dok si trepnuo, završio desetine kampanja, stotine događaja, kilometre izveštaja, hiljade sati sastanaka, pojeo onoliko ručkova i rekao „ekspert za korporativne komunikacije“, eto ti je decenija rada u PR agencijama,...
  • ZBOG ČEGA NI JEDAN USPEŠAN BIZNIS NE MOŽE BEZ PR-a
    01.03.2019
    Komunikacija, liderstvo i koordinacija predstavljaju menadžerski trio modernog doba. Iako suštinski važna, komunikacija ume da bude zapostavljena sve do trenutka kada postoji neki poslovni problem koji treba rešiti...
  • 10 do’s and don’ts for landing your first PR job
    12.07.2019
    Landing that first PR job is tougher than most people care to admit. That’s because there is no paint-by-numbers career trajectory for communicators. Some people take a year off and travel, some move...
  • Our client in the media
    10.07.2019
    Safety and high quality of food at McDonald's restaurants are at the highest level. With more than 50 security checks on beef and chicken meat that are being carried on a daily basis, these standards...
  • Don't just listen - Understand
    09.07.2019
    Listening is core to building a relationship with clients and Dan Connors, influence consultant at and co-founder of Applied Influence Group, after 22 years in specialist intelligence roles in the...