Chapter 4 PR Agency is a part of Chapter 4 Group that is present across Central and Southeast Europe as the exclusive affiliate of the leading global PR and communication network Burson-Marsteller. Our strategic apparoach to communications and innovative projects we create for the clients, strengthen their corporate and brand reputations. We provide the clients with counsel, development and implementation of communication plans that include a specter of services focused on their stakeholders. By providing...
  • Odnosi s javnošću nekad i sad
    06.11.2018
    U marketing sam ušla na uobičajen način za početak novog milenijuma u Srbiji – slučajno. Tokom studija anglistike i posle diplomiranja radila sam kao profesor engleskog. Povremeno sam imala prevodilačke „tezge“ i sve...
  • DA LI NA VAS UTIČU INFLUENSERI?
    19.09.2018
    Nedavno je na Facebooku jedan od naših kolega postavio anketu sa pitanjem da li na vas utiču influenseri. Uprkos mogućnosti da odgovori budu monolitni, jer mikro uzorak ispitanika čine uglavnom ljudi iz sveta...
  • What happened when I took a (real) holiday
    24.08.2018
    I started my career among a generation for whom success seemed to be defined in the hours of overtime you logged in at work. Otherwise, I have a hard time explaining the countless times I’ve had to sit through friends...
  • What happened when I took a (real) holiday
    24.08.2018
    I started my career among a generation for whom success seemed to be defined in the hours of overtime you logged in at work. Otherwise, I have a hard time explaining the countless times I’ve had to sit through friends...
  • doritos arrives in serbia
    09.11.2018
    Doritos, No. 1 tortilla brand in the world, arrives in Serbia. The premier sale starts on November 9 at the Idea London facility, where Doritos will first land, and since November 12, Doritos...
  • Support to childcare Associations
    08.11.2018
    In November, when the World Children's Day is celebrated, the traditional voluntary raising funds, within the "humanitarian casings" at McDonald's restaurants, will be dedicated to Children's...
  • New argeta hummus product
    06.11.2018
    Droga Kolinska d.d, member of the Atlantic Group with Argeta brand, presented a new category of hummus with vegetables in three flavours - Hummus Nature, Hummus with the addition of black olives and...