Whether we like it or not, Facebook has announced a new design and interface for "business users" and on 30 March these changes will officially be on all company fan pages. Following the new trends, we have adjusted Facebook pages for our clients to new design and additional functionality.
Changes that Facebook introduced last year on the personal profiles are just an indication of what will become to the business and brand Facebook profiles. Key changes are the introduction of Timeline and its properties.
For those who wish to understand the look and operation of new Facebook Fan page before they become mandatory, here's a brief review of important changes.
1. Cover photo
The new Facebook regulations prohibits any kind of promotion, posting URLs, or product description in cover photo. Cover photo is strictly prescribed dimensions 851 x 315, and with little or completely without text. The new design provides a much larger area for displaying striking images and more emphasis on business and brand.
Here are examples of how some brands are already using a new concept:
2. Milestone: important dates in the history of the company
From now on, there is a Milestone functionality that allows highlighting important company’s dates. What would be important for the company? For example, company founding and introduction of new products.
3. Pin to Top: content that stands at the top of the page
This option is available on each post and allows you to attach it to the very top of the page and it will remain for seven days in this prominent position. See http://www.facebook.com/pages/DrOetker/116209290913. Post announcing special packaging is pinned in the upper left corner of the page.
Pin to Top option is useful for a call to action during the competition or as an announcement of upcoming events.
Have you noticed Message icon on the top of the page? Companies can communicate through private message with their fans and customers. As a corporate Facebook page assume the importance of corporate websites, as well as brands are beginning to use this option for customer service. People who have a complaint will be able to send a message to the administrator, more simply than by email. As consumers are more accustomed to this option it is possible that the direct interaction from the Facebook wall will switch here.
Our experience with the introduction of Facebook's Timeline is absolutely positive, and so far we are satisfied with the benefits and improvements. Although many users do not like the new design and Timeline, in the end it comes down to personal preferences and how well we adjust to new changes.