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News Chapter 4Burson-Marsteller, leading global public relations company, has conducted an extensive review of over 40,000 consumer interviews across Brazil, China, Germany, Japan, Russia and United States. It revealed that most companies underinvest in corporate citizenship efforts and their citizenship ratings significantly lag their ratings on basic performance attributes such as quality and innovation, according to the 2012 Global Corporate Reputation Index. The recent grounding of the Costa Concordia cruise ship once again underscores the notion that corporate reputations can be made or destroyed in a matter of minutes, especially at a time when negative attitudes toward corporations are running high. Chapter 4 represents the exclusive affiliate of Burson-Marsteller in 12 European markets. To read the whole document, please visit Burson-Marsteller website www.burson-marsteller.com/Index/Summary.aspx
