European Communication Monitor survey
Agency Chapter 4 participated in this year's European Communication Monitor survey. Agency's support has contributed to the success of the study, which has identified recent trends in communication management and public relations. Based on responses from almost 2,200 senior professionals from 42 countries, the monitor shows that an increasing number of touchpoints with their publics force many organisations to rethink the practices of strategic communication. Mobile applications on the social web are seen as important tools, but there are large gaps between their perceived importance and real implementation. Ethical challenges are more prevalent than ever in the field, but current codes of ethics are seldom used and rated as outdated by many professionals.
More information are now available online at www.communicationmonitor.eu