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10 books every PR pro should read

05/06/2021   •   Profession news
10 books every PR pro should read
Adapting quickly and learning continually are essential to a successful PR career. PR daily recommends these extraordinary and above all useful books to help you learn and grow. 
 1. “Contagious: Why Things Catch On” by Jonah Berger 
If you want to discover what lies behind the process of certain products and ideas go viral and how to successfully disseminate information, then this New York Time bestseller is certainly your piece of cake.
 2. “Everybody Writes” by Ann Handley 
This book will equip you with the necessary knowledge when it comes to rules of writing that apply across all digital platforms. 
3. “Spin Sucks: Communication and Reputation Management in the Digital Age” by Gini Dietrich
 With the help of Gini Dietrich, known for her remarkable PR blog which pushes the boundaries, you will realize how to ameliorate your content and make your story telling more mighty. 
Other titles and recommendations can be found at the link.