10 Reasons why CEOs should Tweet

1. Setting up a Twitter account protects the CEO’s own brand against fake and parody accounts
2. A Twitter account with the CEO’s profile picture is a strong way to add personality and put a human face on the corporate brand
3. Twitter allows the CEO to connect with peers, thought leaders, world leaders and influential people he/she had never thought of meeting before

4. Through Twitter the CEO can engage with his/her clients to hear the ‘good, the bad and the ugly’ about his/her brand or company

5. A Twitter presence shows that the CEO and, by extension, the company is accessible and listens to their customers, employees and other stakeholders

6. The CEO’s followers on Twitter are a valuable asset for any company

7. Twitter allows the CEO to be a thought leader, leading and better controlling the online conversation

8. Twitter allows CEOs to share breaking news and information about the company. In doing so the account becomes a source of information for journalists and other stakeholders

9. Simply put being on Twitter is what modern, open and transparent CEOs do

10. The ROI, the return on interaction is potentially invaluable
Source: Burson-Marsteller