29 million in Vietnam to enjoy high-quality video on their mobiles
Mobifone, one of Vietnam''s leading mobile operators with 32 percent of the country''s mobile communications market, has chosen an Ericsson (NASDAQ:ERIC) solution for combined bandwidth and mobile broadband traffic optimization. Mobifone is a wholly-owned subsidiary of the VNPT Group, and is top ranking in terms of quality of service, revenue, and ARPU. Thanks to the solution that resulted from a recent partnership between the video solutions provider Vantrix and Ericsson, the operator will be able to efficiently manage and optimize video content delivery over its nationwide mobile network. More than 29 million Mobifone subscribers will have the chance to enjoy faster and smoother video directly on their mobile phones. By the end of 2011, video traffic will make up 52.8 percent of global mobile data traffic. To avoid the service disruptions and slower speeds that could result from increased video traffic, Ericsson and Vantrix recently partnered to bundle their respective services.