3 tips for boosting sales through public relations
03/15/2022 • Profession news
Salespeople have a bad reputation because of one thing. They tend to focus solely on selling. That approach can put off potential customers. PR, on the other hand, is subtle. The teams use tactics that tap into the emotional part of customers first. That is why PR strategies like reviews and testimonials really work. And that comes in the form of providing value without mentioning the product attributes. Here are three tips for raising sales through PR:
1. Achieve organic brand presence with PR.
2. Build authority with PR for good rankings.
3. Third-party endorsement generates leads.
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