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40 percent of family firms in Serbia ready for business in modern conditions

07/25/2023   •   Customer news
40 percent of family firms in Serbia ready for business in modern conditions
New Mastercard research on family businesses showed that one of the main challenges for small businesses is how to persuade family members to modernize and how to find the right digital solutions to help them keep up the pace with the competitors. 

SMEs as a collective account for 99% of all European enterprises. The majority are family-run, according to the European Parliament, particularly micro-businesses with less than 10 employees. Despite their huge presence, just 37% of family-run SMEs feel very prepared to operate in a digital economy according to the study. In Serbia, that percentage is slightly higher – 40% of family businesses consider they are ready to operate in modern conditions. 

You can read more about the research here.