5 benefits of marketing automation

09/15/2021   •   Profession news
5 benefits of marketing automation
Marketing automation has come a long way since its inception. It has evolved alongside technology, precisely because of the demand for integrated tools, such as analytics and marketing management. In essence, these automation tools have focused on email marketing to reach customers. But it didn't take them long to develop in the digital world, and soon cloud-based marketing and sales automation platforms appeared. According to various studies, on average, 51 percent of companies in the United States use marketing automation. There are 5 reasons why marketing automation is useful: 

1. It efficiently enables sales and marketing alignment 
2. It enables the execution of tailored marketing strategies 
3. It can handle high volumes of data storage and management for reporting and analytics 
4. It allows for scalability 
5. It empowers lead nurturing and increased conversion rates 

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