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5 PR tactics to help you start 2021 on the right foot

01/13/2021   •   Profession news
5 PR tactics to help you start 2021 on the right foot
2021 is looking to be an exciting, yet challenging year for almost any company. Entire industries have had to completely rethink their business models. Some have, unfortunately, disappeared entirely. This creates a challenge for public relations professionals to do their jobs of communicating important information from their companies in a positive manner. COVID-19 has affected everyone and therefore you must be sensitive to these issues as you craft your branding and strategy. Err on the side of caution and avoid trite clichés. Regardless of which platforms you enlist to deploy your messaging, you need to adhere to the marketing 101 concept of being consistent, using the same brand marks, keywords and talking points on each. In the disconnected, post-COVID world, consumers crave messaging that speaks to them on a deeper level. Content marketing, where your brand is less the focus of your advertising, is a powerful tool to employ. This can be any piece of media that either provides a benefit or highlights good deeds done by your company or others. Finally, consider the messenger. If you have a charismatic CEO, it may be in your best interest as a PR manager to step aside and let them deliver information to the media and front news conferences.

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