5 tips for PR pros looking to work on sustainability
One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice. In their hiring efforts and subsequent interviews, recruiters and candidates alike say PR pros are looking for more meaningful, fulfilling work. Often that means working with clients who have some sort of advocacy element, as in health care PR, nonprofit PR and, now, sustainability PR. Thousands of PR firms are working in more consumer-friendly, fashion- and technology-driven industries, creating tens of thousands of jobs at agencies and in-house for PR pros. By contrast, sustainability PR has only really begun to take off over the past decade, meaning there are fewer firms doing it, and thus less opportunity to get in. With that in mind, at the following link you can find few ideas for PR pros to start working in these industries.