5 TRENDS IN PR TODAY: Are you ready for changes?

In the dynamic world in which we live and operate, it is not easy to predict some long-term trends in communication, and especially not how global trends will be accepted in individual markets because it also depends on local circumstances. Our Milena Avramović Bjelica and Tamara Bekčić, CEOs and Co-Founders of the Chapter 4 PR agency, wrote a useful article in which they singled out five trends that they recognized through their work with the agency's clients, and which they believe are not temporary, but fundamentally changing the structure of communication.