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5 ways to leverage LinkedIn as an effective PR tool

06/17/2021   •   Profession news
5 ways to leverage LinkedIn as an effective PR tool
When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. 

LinkedIn isn’t “just another” social media platform. It’s different in the sense that people visit the platform with the expressed intent of interacting with other professionals and businesses. 

Here are a few tips you can use to leverage LinkedIn as a powerful PR arm of your business: 
1. Optimize your brand’s company page 
2. Push out high-value content 
3. Engage with followers 
4. Leverage social proof 
5. Encourage employees to participate 

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