51 percent of smartphone users say sharing online has increased influence over companies
The topic of privacy is frequently debated as more and more people expose personal information online. A report from Ericsson ConsumerLab highlights how individuals also watch others in turn. Consumers observe not only each other, but also companies and authorities – and they share what they see.
By sharing more information than ever, consumers increasingly act like citizen journalists and just over half of the smartphone users surveyed believe that sharing information and opinions online has increased their influence over companies. Consumers feel that they are able to pressure industry and authorities to change in beneficial ways. 34 percent of smartphone owners who have had bad experiences with companies say they usually share their experiences online. 27 percent repost other consumers’ complaints on a weekly basis. Furthermore, 37 percent of smartphone users believe that sharing information about a corrupt company online has greater impact than going to the police.