A clear and transparent communication strategy is the starting point of every company's business
08/02/2021 • Customer news
Ljiljana Radosavljevic, Corporate Communications and Public Policy Manager at PepsiCo Western Balkans, spoke for Profit magazine about how important it is for a company to have both a quality communication strategy and a socially responsible business strategy.
From her point of view, a clear and transparent strategy in communication is the only way for companies to gain the trust of consumers and their partners and to establish a long-term and strong relationship with them. The way PepsiCo operates is based on the principles of sustainable business. Adhering to the highest global standards and business criteria, the company has been able to adequately respond to the needs of the local community and its consumers for many years.
For more information, read the latest issue of the Profit magazine.