Activism, law and communications: Key messages from the “The Company and the Activist” book

“The Company and the Activist: Going Beyond PR” explores the growing role of activism in the business world and its impact on companies. The author, Dr. Stuart Thomson, one of the UK’s leading public relations experts, examines how activism is changing and what steps companies can take to respond effectively to it. Through case studies and interviews with experts, including political campaign advisors and representatives of activist groups, the book explains the growing trend of legal pressure (“lawfare”) on corporations and governments. Thomson emphasizes that companies cannot rely solely on PR strategies to solve the problems that activism poses, but must develop deeper business strategies. This book provides practical advice for managers and communications professionals on how to better understand and respond to the changes that activism brings. 

You can read the full book review here.