Authenticity, momentum and insights key for creating fatal stories
Agency Chapter 4 PR held a World Café workshop "Fatal Attraction Talking" within the fifth regional Forum of Communication Leaders #Izazov2019. Participants in the workshop were both representatives of the corporate sector and agencies. Conclusions of the discussion are that the long-term creation of ambiance for creating and selecting stories that contributed to the reputation of the company, as well as encouraging the authenticity of the employees, while for the good organic visibility of the stories and the undivided audinece attention is necessary to have real insights and good momentum for campaign launch. Agency Chapter 4 thanks to all the participants of the workshop for their contribution to the quality discussion.