Better Understanding of Digital Communication
The uneven adoption of social media is, by and large, a failure of organizational leadership. Research results in numerous instances nowadays show undoubtably that this influences negatively the business performance, and even more so as the time passess.
Take a look at these five simple strategies that will help your executives understand the digital communication better. Understanding will set fine base for improvement: http://www.arikhanson.com/2013/08/13/5-strategies-to-help-your-execs-to-better-understand-digital-marketing/