Brand culture in digital ecosystem
The essence of the brand culture and communication is in strategy and content, but also transparency and ethics. That has not changed. What is changing and what has contributed most to technological development is the way in which it communicates - the tools and channels used in this process. More about this topic you can read in a new edition of Biznis magazine in text written by our colleague, director and co-founder Milena Avramović-Bjelica.