“Campaign with a Purpose” award for PepsiCo

The “Campaign with a Purpose 2024” festival announced the best socially responsible campaigns in Serbia, this year in three categories: ECO (GREEN), SOCIAL (YELLOW), and GENDER (RED), a new category dedicated to gender equality. 

The Clipsy campaign “Show Respect – React to Hate!” is aimed at increasing the safety of children in the digital environment, as well as raising awareness about violence on the Internet. On this occasion, a unique educational platform was launched from which specially created guides for responding to and preventing digital violence for young people, teachers, and parents were downloaded, and educational workshops were held for high school students across Serbia, as well as a panel discussion with the participation of experts in this field. 

You can read more about the awards at this link.