Campaigns with Purpose 2025” Announced – Zdravo Dvadesete and McDonald’s Among the Award Winners

We are proud to highlight that Zdravo Dvadesete, the platform by Galenika, has once again taken the top honor — marking its fourth consecutive year of recognition. Confirming its status as one of the most consistent and influential campaigns in the SOCIAL category, the platform continues to demonstrate the power of effective communication. It educates young people, emphasizes the importance of prevention and health care, and provides support to everyone who wants to take care of themselves and others, while remaining a reliable source of verified and relevant information on health prevention and maintenance. 

In addition, the second prize in the SOCIAL category this year went to the joint initiative McDonald’s & KEC (Creative Educational Center). Their decades-long collaboration, which began in 2004, was recognized for its continuous and dedicated work with children and youth, as well as its contribution to strengthening the community through education, support, and responsible initiatives. 

The Campaigns with Purpose Festival once again brought together communication experts, company and organization representatives, creatives, and researchers working on social issues. Held at Marsh Open Space on International Children’s Day, November 20, the winners were honored for their thoughtful and committed contributions to society in 2025. 

Now in its fifth edition, the Festival continues to strengthen its role as the leading festival of socially responsible communication in Serbia and the region, and as one of the few events in the world dedicated exclusively to campaigns with a clear social purpose. 

The Festival founders, UG Žute Pantalone – Initiative for the Study of Childhood and Concept Social Responsibility Incubator, continue to inspire the communications industry to create content that truly has the power to drive positive change.