CEPER research: online shopping barometer 2024

Online shopping is rapidly transforming the buying habits of Central Europe, especially as the Christmas shopping season approaches: 62 percent of the population is already shopping online, with the most active buyers living in Austria, Poland, and the Czech Republic. According to CEPER's latest research, Austrians (79%), Poles (78%), and Czechs (77%) are leading the way, while less than 40 percent of people in Montenegro and Serbia are taking advantage of online marketplaces. 

You can read more about the research here.