CHALLENGE forum 12-13. April 2022
02/22/2022 • Profession news
The eighth regional forum of communication leaders – CHALLENGE (IZAZOV) 2022 will be held on April 12 and 13 at the Mona Plaza Hotel in Belgrade, under the slogan "HANDLE WITH CARE". It is an interactive business event, the first of its kind in the region, intended exclusively for professionals in the field of marketing, public relations and digital communications of companies and agencies.
This year's topics will cover, among other things, who are the leaders of the future, whether creative leadership is key to the company's survival and growth, how to plan unplanned scenarios and make the most efficient use of resources, how to reconcile sustainability and profit, and integrate socially important topics into brand strategy and everyday communication, how we measure creative efficiency today, who is responsible for advertising unethical brands and marketing fake brand news, but also who is consumer 3.0 and what does he expect from your brand, is it time to review loyalty and why feedback is important to build a quality relationship. A special segment of the forum will be dedicated to encouraging dialogue between agencies and companies, and Chapter 4 PR Serbia is one of the agencies that supported the forum.
For more information, visit the link.