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Changed for good or for the better?

11/17/2021   •   Agency news
Changed for good or for the better?
In the interview for Diplomacy & Commerce magazine and its special edition „The Secret Formula of Communication“, Tamara Bekčić, Managing Director & Co-founder, Chapter 4 Communication Consulting, spoke about the pandemic triggered changes and how they affect companies and communication. 

From her point of view, if there was one key learning from the previous years marked by Covid-19, it is that we need to create stability through ongoing change, all the time. It is not news that crises often trigger major changes – economic, political and social. And when global changes happen, it is both – the people and businesses that are hit. In view of our current situation, nothing will ever be the same, literally nothing. 

The interview is available on the following link.