Chapter 4 at integrated communications festival - Kaktus 2018
Under the slogan "Idea is nothing without execution", on November 12 and 13 at the Hyatt Regency Hotel, the fourth annual Festival of Integrated Communications - KAKTUS was held. This year's accent of the festival was on quality and timely outcomes without which no idea would be possible The representatives of our agency had the opportunity to attend interesting lectures and debates, as well as awards for those campaigns and projects that are most stimulating and that produce best communication with the target groups.
Ljiljana Radosavljevic, PPGA and Corporate Communications Manager at PepsiCo for Western Balkans, took part in the panel on the topic "Idea is nothing without execution". She said that today we are witnessing a communication era characterized by an integrated approach and that it is equaly important that the idea is caried out through all channels.
McDonald's also supported the Cactus Festival by providing McCafe cookies for a break. It was a great break for visitors with McDonald's cakes.