Chapter 4 Wins a Prestigious European Award for the Second Time
12/26/2025 • Agency news
The Belgrade-based team of the Chapter 4 agency has received the prestigious European Excellence Award, often referred to as the European Oscar of PR, for Galenika’s “Pink October” project, which stood out among hundreds of campaigns from across Europe. The project was recognized in the Health & Pharma category, confirming the creativity, expertise, and international quality of the agency’s work.
The campaign distinguished itself with a strong social message and a focus on what truly matters: prevention, health, and regular breast examinations. This award further confirms the continuity of success for Chapter 4, which had already won recognition at this major European competition in 2023 with its client PepsiCo for the project “A Plus for the Planet – Change Starts with You.”
We are proud of the people in our agency and the clients we work with. Without shared energy, ideas, and trust, results like these would not be possible. This recognition proves that thoughtful, socially responsible campaigns have a strong voice in Europe as well, and that Serbia can stand shoulder to shoulder with the leading agencies on the continent.
The award ceremony was held in Berlin at the historic venue Bar jeder Vernunft, transformed into a dazzling festive hall, and attended by the most prominent professionals from the European communications industry. For the Chapter 4 team, this recognition represents confirmation of their commitment to projects with a clear purpose and social impact, bringing international visibility and recognition to Serbia.
The European Excellence Awards are presented across 52 categories, with winners selected by a jury of more than 40 international experts in communications and PR.
Discover the other award-winning projects for 2025 at: European Excellence Awards 2025 – Winners.