Chapter4 Launches Brands4Ever in Macedonia
Consumer's decisions are taken not only intentionally. They go back to the subconscious of the consumer. The already existing emotional associations, in the subconscious of the consumer, influence the decision-making processes, making it easier and create an added value for the enterprise or the product. In a consumer society like ours, it becomes more difficult for companies to distinguish their product from the competition.
Chapter 4 drives innovations on and introduces the research project Brands4Ever which will collect data concerning brand loyalty, brand consciousness, perceived quality and brand associations - on a basis of questionings of a carefully filtered random selection of consumers and businessmen. Furthermore, Macedonian brands will be compared with international brands and classified in the respective categories. The first results will be available in approx. 3 months.