Clipsy’s "Show Respect – React to Hate!" reaches European Excellence Award finals

Following their win at last year’s European Excellence Awards, our client PepsiCo, with its brand Clipsy, has once again made it to the finals of this prestigious PR competition. 

Clipsy campaign "Show Respect – React to Hate!" focuses on enhancing the safety of children in the digital space and raising awareness on cyberbullying. As part of the initiative, a unique educational platform was launched, offering specially designed guides for young people, teachers, and parents on how to respond to and prevent cyberbullying. The project also included educational workshops for high school students across Serbia and a panel discussion featuring experts in the field.