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Competencies of PR professionals

04/02/2020   •   Agency news
Competencies of PR professionals
When it comes to respondents' opinions on the competencies that management companies expect from PR professionals, 54 percent believe that those are strategic consulting and communication consulting, while respondents also recognize that PR professionals are expected to have competencies in risk mitigation and crisis communications (41 percent ), a creative approach to communications and projects (50 percent) and the highest percentage of relationships with media and influencers (51 percent).