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Confectionery industry panel at kopaonik business forum 2020

03/09/2020   •   Profession news
Confectionery industry panel at kopaonik business forum 2020

At this year's Kopaonik Business Forum, a panel seasson "Confectionery Industry in Serbia" was held and one of the participants was Nenad Miscevic, CEO of PepsiCo for Western Balkans and Baltic Countries. The participants discussed about main trends and challenges of doing business within the industry and emphasized that this industry brings medals, but also that it is undervalued. "We need to be production hubs, because this way we can make investments in research and development. Our companies have human potential, and let us say that PepsiCo's operations in HR, sales and finances are managed today from Belgrad not only for the Western Balkans, but also in for the markets of the Czech Republic, Slovakia, Hungary and the Baltic States - Lithuania, Latvia and Estonia. Such a cycle will also happen in the production part, when we will be able to export know-how", stated Nenead, and also added: "When it comes to harmonization and regulations with EU regulations, that is necessary and urgent process, while companies are ready to support it with their global expertise and experience from other markets - all in order to improve their product portfolios. For more information please visit https://bit.ly/2xizfRD