Consumers watching YouTube for more than three hours per day
Ericsson has today launched the latest edition of the annual Ericsson ConsumerLab TV & Media Report, representative of the views and habits of 680 million consumers making it one of the largest studies of its kind.
A key finding is that Video-on-Demand (VOD) services are succeeding in meeting consumer needs, thus allowing consumers to change their viewing habits. Consumers now spend six hours per week watching streamed on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is spent watching VOD.
Full report available at the following link.