Content Marketing - Key Stages

09/29/2021 • Profession news

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise. The key to content success is mapping out a full strategy from the beginning as well as metrics you'll be using to measure its success.

An effective content strategy does take time to generate results, and if you've not aligned with the right metrics, you can come off the rails quickly. Therefore, here's an overview of a basic, 5-step content strategy framework that will help set your business on the right path:

1. Content research and planning

2. Content creation

3. Content scheduling and publishing

4. Content promotion and distribution

5. Analysis and strategy revision

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