Conversational Commerce primed to be the next digital frontier, says Mastercard study
Mastercard revealed the insights from its research into the opportunities and challenges of Conversational Commerce - voice command shopping – Is anybody there? Giving Conversational Commerce a voice. The research shows that 87% of US consumers are aware of voice and text agents, and 66% have used them in the past. In the EU, 1 in 5 consumers have already shopped using voice or text agents (21% have shopped, 16% have made payments and 7% have banked).
Read more on the following link: http://www.nirapress.com/razvoj-konverzacijske-trgovine/