Corporate Social Responsibility of McDonald's during the pandemic
For the latest issue of Profit magazine, Desanka Landauer, Marketing Director, McDonald’s Srbija talked about how did the company use potential for development in the CSR segment in the era of pandemic. Among all, Desanka stated that ever since its arrival to the Serbian market, McDonald's has been reorganized for its CSR activities and contribution to the community the company operates in. She also said that during these 32 years the company have invested significant funds into educational, sports, cultural and artistic activities, and have also made a significant contribution during the pandemic as well, by donating meals, funds for the procurement of equipment for the health care system, as well as acquisition of basic foodstuffs for our most vulnerable fellow citizens.
The whole text can be read in the new monthly magazine Profit.