Curiosity Is Your Secret Weapon for Building Stronger Strategies
10/28/2025 • Profession news
There’s no such thing as knowing your audience too well, but do you feel your team only has a limited or surface-level understanding? If you’re trying to reach your target consumers with strategies based primarily on assumptions instead of data, curiosity may be your key to uncovering new opportunities.
Tap into curiosity
For marketers, curiosity means using uncertainty as a chance to ask better questions.
Here’s an example to put your assumptions to the test: Who is more likely to discover a new brand via social media comments: an 18-year-old internet user or a 43-year-old one?
You can read the full article here.