Cybersecurity PR: How to lead in a crowded tech market

Worldwide end-user spending on information security is projected to total $212 billion in 2025, an increase of 15.1% from 2024. This surge reflects both the escalating sophistication of cyber threats and the growing demand for robust security measures. In fact, more and more entrepreneurs are entering this market, making it increasingly competitive. 

This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Strategic public relations can solve this puzzle. 

The importance of trust, proof of expertise, following and engaging in industry discussions, focusing on your niche, and pro bono engagements are key points that you can read about here.