Ericsson at MWC Barcelona: Day 2
Ericsson continues to tackle interesting issues and to deal with hot topics on the second day of MWC Barcelona: new generations of networks, social goes mobile, mass telepresense , mobile advertising, etc. Panel discussions hosted Ericsson professionals and partner representatives who faced the demanding challenges of the future! The connected society demands more scalable, smarter networks, providing superior performances to ensure profitable services to customers. New generations of networks are already launched, and telecom and IT depend on them more than ever. The rise in social media accessed via mobile phones continues at dramatic rate. Last year, Facebook’s total mobile audience rose by over 110% while Twitter’s network grew three times as much, over 340%! Ericsson and Polycom announced collaboration around an integrated end-to-end solution for hosted telepresence services that will enable telecom operators to deliver affordable, high-definition visual communications services to businesses and consumers. Why aren''t advertisers making more use of the mobile medium? What kinds of mobile advertising are most effective? As mobile devices get larger, his-resolution screens, are we going to see TV adverts adapted for the small screen? What does the mobile industry need to do to encourage more mobile advertising?