Ericsson prepared Telefonica network for the 2014 World Cup in Brazil
Ericsson Key Event Experience solution has been implemented to support Telefonica | Vivo in 2014 World Cup, held in Brazil. The solution, used at events that usually lead to a drastic increase in mobile traffic, was used for the first time in Brazil by the operator. It enhances the perceived quality of network operators by improving the user experience during the period of the great events at which it is implemented.
Ericsson studies conducted during 2010 World Cup in South Africa showed that there was a 40% increase in voice services compared to the beginning of the championship and use of data services was 10 times greater than the standard at the time. This demand, which was even bigger at this year''s event, required good network performance not only in stadiums, but also in strategically important locations for the organization of the Cup, such as press centers, airports and official spaces for broadcasting matches. In these areas, Ericsson''s solution was also considered.