Ericsson sets tone for new music trends in project with avicii
Ericsson is launching a collaboration with world-famous DJ and producer Avicii to show how the Networked Society enables innovation and business transformation.The Networked Society is Ericsson’s description of a world where real-time connectivity between people, places and things enables new ways of doing business and accessing entertainment. The entertainment industry has proven success in embracing new models, beginning with digital distribution.The ‘Avicii x You’ project launches globally January 9. Avicii will act as executive producer, curating content like the bassline, effects, melody, rhythms, and vocals from contributors. He will then create the world’s first “crowdsourced” hit song, with a release date February 26, 2013.