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Ethics in Public Relations

03/08/2022   •   Profession news
Ethics in Public Relations
The issue of ethics in the field of PR is one of the most complex. The meaning of the profession itself lies in building and maintaining relationships, for which trust is the key thing, and in order to gain it in public, a lot is necessary. 

The public expects professional and accurate presentation of facts, but the image of public relations as a profession is often negative due to unprofessional and unethical behavior of individuals within the profession and the ubiquitous appearance of what is called spin in popular culture. Whether we want to admit it or not, the fact is that people are generally distrustful of PR experts, often calling them propagandists and manipulators. 

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