Everything to know about Instagram Reels, Facebook’s new TikTok rival
The new app comes as TikTok, which has a huge international following, tries to salvage its U.S. business. Trump threatened to shut down the app in the U.S. if Byte Dance, TikTok's Chinese owner, failed to sell it by Sept. 15. Instagram said it created its TikTok clone in response to user demand for the feature. In prelude to the official launch, Instagram has been recruiting influencers, many reportedly from TikTok, to join Reels by offering to pay them enough to cover the cost of producing new videos.
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