Experience Exchange within Chapter 4 Group
Today is the last day of the visit paid by the Macedonian team to the Chapter 4 Serbia. The hosts have prepared for them a selection of case studies from various public relations projects conducted in the past year, in which the local team has supported its clients in the fields of strategic communication planning, campaigns implementation, consulting and evaluation. "Just like Burson-Marsteller, leading global PR network we exclusively represent, we too believe in business experience exchange as an important tool for knowledge upgrade. This is a great illustration of the added value a network offers its members and consultants. We are especially proud that the Serbian market has been chosen to lead this project and as the first stop in these organized meetings for presenting best practice examples. We will surely support the intiative in the future."- Tamara Bekcic stated, the director and co-founder of Chapter 4 Serbia.