Fake news or easy trolling
The first How2PR was organized last night by the Serbian Public Relations Association on topic Fake news or Easy Trolling. A very interesting panel was moderated by Milica Slijepčević, and the panelists were Zoran Sekulić, FoNet Agency Director, Ivan Ivanovic, TV showman and Petar Stanojlović, professor at FDU and the director at RTS. They said that we are living in a rotten world where there are so many lies that even when journalists want to check some news they do not have time to do it. Traditional media can not compete with social networks, because this battle has been lost in advance, but they should use their knowledge to fight for their credibility. The first condition is that the media return back on the road of public interest, since great number of puplation still have confidence in media, and in order to distinguish true from false news, but this implies education and to be generally informed, and our society is not educated enough to realize what is true or false in the news.