Fast Paced Pharmacy: What to Expect in 2026

“Today, more than ever, the pharmaceutical industry is living in a time of constant and rapid change. Innovation, digitalization, and changing patient expectations are imposing new dynamics on drug manufacturers, where traditional approaches are no longer sufficient. The speed at which technologies, regulatory requirements, and market needs are developing requires companies to constantly adapt their strategies. For those who want to survive and thrive, following trends is not a choice, but an imperative,” writes Nenad Burazor, Marketing and Sales Director at Galenika, in an article for Nedeljnik magazine. 

You can read the full article here.