Galenika marks anniversary in an unusual way

On the occasion of its great anniversary, 80 years of existence, the company Galenika presented the film "Project G80" and thus in an original way evoked the importance of the oldest pharmaceutical company in Serbia through time, up to the present day. 

In just four weeks, the film about the mysterious formula G80 (Galenika 80) attracted more than 1.7 million views on the Youtube channel and initiated numerous discussions on social networks. The success of this documentary fiction is due to the combination of history, tradition, mystery, and innovation. Archival footage combined with a creative narrative was a trigger for evoking memories, but also confirmation that Galenika was a trusted brand for numerous generations in Serbia and the region. 

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