Global PR report 2022/2023: Profits expected to increase

12/20/2022   •   Profession news
Global PR report 2022/2023: Profits expected to increase
PR agencies leaders in every region of the world expect increased profitability for the next twelve months, despite prevailing economical and geopolitical conditions and the current talent crisis, it is stated in the most extensive World PR report, which is published every year by the International Communications Consulting Organization (ICCO), in association with Sapio Research and PRovoke Media. By analyzing problems, trends and PR possibilities in seven regions (Africa, Asia-Pacific, Europe, Latin America, Near East, North America and Great Britain), the report once again provides us with a global picture in the field of PR and expectations for the following year.

PR leaders, CEO and owners of agencies who participated in the research had the same level of optimism regarding the growth of the market as in 2021 – on a scale from 1 to 10, the global average is again at 7,3. The respondents in North America (8,2), Latin America (7,9) and Asia-Pacific region (7,8) showed the most optimism in their predictions. Meanwhile in Great Britain, with an average of 6,6, and in Europe, with 6,9, the optimism is a little less exposed, but still present.

You can read more on this on the website of Kliping agency.