Global Thinking, Local Relevance
11/06/2025 • Agency news
In an era when communication is becoming both global and deeply personalised, PR agencies are evolving into strategic partners of companies and brands. Chapter 4 PR, with experience across many countries of Central and Southeast Europe, highlights the importance of education, innovation and regional cooperation
We spoke with the agency’s directors and co-founders, Milena Avramović Bjelica and Tamara Bekčić, who reveal how they balance global trends with local relevance, develop professional competences, and open new communication perspectives.
You can read the full article here.