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How did the role of PR changed

03/27/2020   •   Agency news
How did the role of PR changed

The contribution of communications to the achievement of business results has increased in the past ten years, more than 92 percent of the respondents who participated in the survey on public relations perception and communication agreed. On the other hand, only 15 percent of respondents said that the role of PR has evolved into a managerial role in the past ten years, despite 97 percent of respondents saying that the role of PR is very important for corporate management and that advising management is a task and competency of PR. Only four percent of respondents believe that the contribution to achieving business results has not changed, or that it is only slightly, in the last ten years.