How Innovation Preserves Tradition

Providing a high-quality product is a core value of our business — but providing one that is both high-quality and easy to prepare is a value that aligns perfectly with the pace of modern life.

Changes in consumer habits in Serbia have been moving for some time toward the search for practical yet high-quality options. Nutritionally balanced meals that don’t take long to prepare are gaining an increasingly significant share of the market. 

 This is also confirmed by a recent IPSOS research analysis, which highlights that one in five consumers in Serbia eats semi-prepared meals. While the pace of life certainly drives this trend, consumers today care not only about speed but also about what’s inside the product they choose.

 Dr. Oetker, a company that has been present in our market for more than two decades, strives to respond to these trends by preserving its tradition while embracing innovation and evolving consumer needs. On this occasion, we spoke with Nikola Špička, Product Manager at Dr. Oetker Serbia, who gave us a detailed overview of the Dr. Oetker product range that has earned the brand its leading position in the market. 

You can read the full article here.